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来源：学术之家整理 2025-03-18 15:42:10
《Marketing Intelligence & Planning》中文名称：《营销情报与规划》，创刊于1983年，由Emerald出版商出版，出版周期7 issues/year。
当一些期刊正在失去它们与行业和实际需求的相关性时，MIP成功地提供了学术思维和从业者思维之间的桥梁，同时保持了高水平的科学严谨性。通过分析计划和实施阶段之间的关系，该杂志为市场营销人员提供了实际的优势，旨在提高他们的技能，并为市场营销活动提供新的动力。学者和从业者都将从营销过程的各个阶段获得广泛的视角。
旨在及时、准确、全面地报道国内外BUSINESS工作者在该领域的科学研究等工作中取得的经验、科研成果、技术革新、学术动态等。
| 机构名称 | 发文量 |
| INDIAN INSTITUTE OF MAN... | 20 |
| GRIFFITH UNIVERSITY | 14 |
| INDIAN INSTITUTE OF TEC... | 7 |
| SWINBURNE UNIVERSITY OF... | 6 |
| UNIVERSITY OF QUEENSLAN... | 6 |
| AUCKLAND UNIVERSITY OF ... | 5 |
| GETULIO VARGAS FOUNDATI... | 4 |
| HUNAN UNIVERSITY | 4 |
| INST MANAGEMENT TECHNOL | 4 |
| UNIVERSITY SYSTEM OF GE... | 4 |
| 国家/地区 | 发文量 |
| India | 44 |
| Australia | 40 |
| USA | 35 |
| CHINA MAINLAND | 25 |
| Brazil | 23 |
| Spain | 13 |
| New Zealand | 12 |
| Taiwan | 8 |
| Sweden | 7 |
| England | 6 |
| 文章引用名称 | 引用次数 |
| Instafamous and social media... | 19 |
| How does greenwashing affect... | 15 |
| Customer brand co-creation b... | 12 |
| Examining consumer-brand rel... | 12 |
| Effects of cognitive and aff... | 11 |
| Purchase decision of generat... | 11 |
| Antecedents of consumers' en... | 10 |
| Transformation of firm innov... | 9 |
| The role of customer engagem... | 9 |
| What drives green brand swit... | 8 |
| 被引用期刊名称 | 数量 |
| MARK INTELL PLAN | 95 |
| SUSTAINABILITY-BASEL | 90 |
| J RETAIL CONSUM SERV | 33 |
| INT J BANK MARK | 27 |
| J BUS RES | 27 |
| ASIA PAC J MARKET LO | 26 |
| J BUS IND MARK | 24 |
| INT J CONTEMP HOSP M | 19 |
| J BRAND MANAG | 19 |
| IND MARKET MANAG | 18 |
| 引用期刊名称 | 数量 |
| J MARKETING | 210 |
| J BUS RES | 147 |
| J CONSUM RES | 111 |
| J ACAD MARKET SCI | 110 |
| MARK INTELL PLAN | 95 |
| J MARKETING RES | 90 |
| J RETAILING | 65 |
| J RETAIL CONSUM SERV | 64 |
| IND MARKET MANAG | 61 |
| PSYCHOL MARKET | 48 |
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