来源:学术之家整理 2025-03-18 15:41:57
《Journal Of Advertising》中文名称:《广告杂志》,创刊于1972年,由Taylor & Francis出版商出版,出版周期4 issues/year。
《广告杂志》是致力于广告理论发展及其与实践关系的首要期刊。所有与各类广告相关的研究都将被考虑发表。这包括广告效果、广告伦理、全球广告问题和方法论问题,以及广告的经济、政治、社会和环境方面。作为一本在全球范围内具有重要影响力的广告学术期刊,为广大研究者和从业者提供了深入了解广告领域的最新动态和研究成果的途径。
旨在及时、准确、全面地报道国内外COMMUNICATION工作者在该领域的科学研究等工作中取得的经验、科研成果、技术革新、学术动态等。
| 机构名称 | 发文量 |
| UNIVERSITY OF AMSTERDAM | 9 |
| UNIVERSITY OF MINNESOTA... | 8 |
| CALIFORNIA STATE UNIVER... | 7 |
| STATE UNIVERSITY SYSTEM... | 7 |
| EUROPEAN UNIVERSITY VIA... | 6 |
| UNIVERSITY OF ILLINOIS ... | 6 |
| NORTHWESTERN UNIVERSITY | 5 |
| UNIVERSITY OF LONDON | 5 |
| GHENT UNIVERSITY | 4 |
| KOREA UNIVERSITY | 4 |
| 国家/地区 | 发文量 |
| USA | 72 |
| England | 13 |
| Netherlands | 12 |
| CHINA MAINLAND | 10 |
| GERMANY (FED REP GER) | 9 |
| South Korea | 8 |
| Canada | 6 |
| Australia | 5 |
| Belgium | 5 |
| New Zealand | 5 |
| 文章引用名称 | 引用次数 |
| Engagement with Social Media... | 32 |
| How an Advertising Disclosur... | 22 |
| Exploring Social Media Engag... | 22 |
| Misleading Consumers with Gr... | 18 |
| Content Strategies for Digit... | 13 |
| Narrative Transportation and... | 13 |
| A Decade of Online Advertisi... | 13 |
| Parenting YouTube Natives: T... | 13 |
| Brand Communication in Socia... | 12 |
| The Role of Emotions in Adve... | 10 |
| 被引用期刊名称 | 数量 |
| J ADVERTISING | 381 |
| INT J ADVERT | 318 |
| J BUS RES | 220 |
| EUR J MARKETING | 128 |
| SUSTAINABILITY-BASEL | 109 |
| PSYCHOL MARKET | 89 |
| J ADVERTISING RES | 87 |
| COMPUT HUM BEHAV | 76 |
| J RETAIL CONSUM SERV | 73 |
| J BUS ETHICS | 51 |
| 引用期刊名称 | 数量 |
| J ADVERTISING | 381 |
| INT J ADVERT | 172 |
| J ADVERTISING RES | 121 |
| J CONSUM RES | 120 |
| J PERS SOC PSYCHOL | 69 |
| J MARKETING RES | 67 |
| J MARKETING | 65 |
| J BUS RES | 46 |
| PSYCHOL MARKET | 44 |
| J CONSUM PSYCHOL | 38 |
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