作者：S.E.CONGDON-MARTIN零售业打折销售市场竞争消费者心理竞争策略
摘要：Shanghai Outlet Mall's flaming yellow and orange signage, featuring the word ‘outlet' in two-meter tall capital letters, shrieks, “I'm here!” A sprawling warehouse of discount clothes sold from regular stores and makeshift cubicles, Shanghai Outlet is the pioneer for outlet malls in the city, and one of the first in the country.
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