作者：尹筱艺multimodalapproachsemioticresourcesmusiccommercialiphone5
摘要：The present study applies a multimodal approach to demonstrate the features of the commercial of iPhone 5. Following the analytical frameworks of functional semiotic account of images by Kress & van Leeuwen (2006), and music soundtracks by Barton & Unsworth (2014) fr om two semiotic resources--image, and music, the roles of which are further stressed, and implications can be found in the choice of background music in the design of commercials.
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