作者:Eileen; Shunyi; Yu; Maggie; Jue; Gongvenmoscanstoreservicetheunitedstatesthecellphonepayment
摘要:With the increased prominence and use of technology within the society, becoming completely cardless is a trend now as well as in the future. In recent years, the emergence of cell phone payment provides a lot of convenience in people’s daily life. In China, people are able to go out without a wallet, and use Wechat or Alipay to call taxis, buy products, and so on. Therefore, we want to open a similar payment service for the U.S. market. By creating a new feature for Venmo, people can pay in store with their cell phones instead of with their credit cards or cash. The research aims to evaluate people’s attitudes and using habits of the cell phone payment. In order to evaluate this, the researchers created a 27-question survey that was released to a convenience sample to address questions concerning the preference of users regarding cell phone payment plans as well as desired features. The survey received 262 responses, which indicated that with some modifications, Venmo has some potential to be the most popular and convenient cell phone payment app in the United States.
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