confucianismthefiveconstantvirtueswemediacredibilityvaluedimension
摘要：The Confucianism has played a prominent role for thousands of years in boosting the tenacity of the Chinese nation towards innovation and development as well as in promoting and inheriting the traditional Chinese culture. Based on the five constant virtues of Confucianism,this paper analyzes the relationship between ＂benevolence,righteousness,etiquette,wisdom and credit＂and creditability that We Media should construct,and elaborates the construction of value dimension system of We Media＇s creditability on talents, environments,orientations and innovations from four aspects. Namely,the cognitive and spiritual orientations that reinforce the five constant virtues,the propaganda cultivation that fuses them and the endogenous impetus stimulated by using them as reference.This paper is designed to tell all of the media and media practitioners to constantly remain vigilant of the social responsibilities they are taking and the social value they should create.T hey should take an initiative to guide their serving objects to foster a proper consensus outlook and value and meeting the mass audience＇s demands and desires on information.
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