作者：史素菡; 姜乐伟; 井媛
摘要：In the age of cultural variety,publicity translation has become a bridge of communication which is not purely an activity of lan-guage but conveys the original thoughts and culture.Derivation of cultural factors involved in translation,such as lexicon,sentence pat-terns,idiomatic expressions psychology and aesthetics are explored in order to contribute to the selection of translation strategy.
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