作者：Xia; Yiweibusinessmodelinnovation
摘要：Groupon group-buying business model promotes the development of e-commerce market in China.This group-buying model has obvious advantages.But it can be easily copied.There are thousands of group-buying websites,which are as much popular as Web 2.0and SNS entered China a few years ago.Although group-buying has been domestic only more than a year,it developed fast which has gradually changed the lifestyle of consumers and become a living habit.Therefore,it has great significance to study on the group-buying in the pattern of localization.We try to analyze the phenomena of local group-buying in Chinese market from business model innovation perspective,which has the impact on their competitive performance.We find that local group-buying sites get success through business model innovation.They clearly put forward the appropriate value proposition to attract customersattention with low-cost feature for specific target consumer groups.Moreover,they take advantage of their unique resources,integration of complementary assets to enhance the value of network systems.Thus,these latecomer e-commerce firms seize the opportunity to grow in emerging economies and have won a huge customer base.
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